Pamplona Acquires Majority Stake in Intralign

London, England and New York, NY Nov 20, 2014 Pamplona Capital Management (“Pamplona”) is pleased to announce that its private equity fund has acquired a majority stake in Intralign Holdings LLC (“Intralign”). Headquartered in Scottsdale, Arizona, Intralign was formed in 2012 with a disruptive thesis to address a critical issue facing many hospitals today – spiraling costs and inconsistent clinical outcomes in the operating room (“OR”). Intralign combines clinical expertise, consulting services and IT/analytics tools to increase efficiencies, lower costs and improve clinical outcomes in major joint replacement and other surgeries. Intralign’s unique, technology-enabled service model provides a fully-integrated offering that enables hospital clients to better manage the costs of surgical episodes of care and move towards a “RepLess” operating room environment. Pamplona is joining existing investors Heritage Group and Cardinal Health.
Commenting on the transaction, Rick Ferreira, CEO of Intralign, said: “We are excited to be partnering with Pamplona. Given their deep industry knowledge and strong track record investing in the healthcare sector, the Pamplona team will be valuable partners as we continue to build Intralign into a world-class business serving health systems, physicians and patients.”
Jeremy Gelber, Partner at Pamplona, commented: “We are delighted to be partnering with the exceptional management team at Intralign. Given their history with Ascent Healthcare Solutions, Rick and the Intralign management team have a strong track record building businesses and developing cost containment solutions for hospitals and health systems. With the changes currently taking place in the U.S. healthcare industry, including an increasing focus on cost efficiency and clinical outcomes, Intralign’s unique business model and value proposition to hospitals positions the company well for continued success. We look forward to supporting Intralign during its next phase of growth.”
The investment in Intralign follows Pamplona’s recent appointment of Michael O’Boyle as a healthcare Operating Partner. Mr. O’Boyle, a senior healthcare executive and former CEO of Parallon Business Solutions, a subsidiary of HCA Holdings, will join the Board of Intralign. In addition to Intralign, Pamplona’s healthcare investment portfolio currently includes Alvogen, a fast growing multinational pharmaceuticals company focused on complex generic products; Magnacare, a leading healthcare administrative services company focused on self-insured employers and workers comp plans in the New York and New Jersey regions; and Privia Health, a physician practice management and population health technology company serving independent physicians and large physician groups in partnership with managed care organizations.
The acquisition will be made from Pamplona’s fourth private equity fund, Pamplona Capital Partners IV LP, a USD 4 billion investment vehicle, raised earlier this year. Pamplona was advised by Jefferies and Lowenstein Sandler LLP.

Devicemaker sales reps being replaced in the OR; Hospitals train staff to take over OR role of helping surgeons

This article appears in Modern Healthcare Magazine
Aug 16, 2014
By Jaimy Lee
To cut the price of orthopedic implants and curb the influence of manufacturers, some hospitals are training their own employees to provide technical assistance to operating room staff, displacing company sales representatives who have offered this service to surgeons for decades.
Few patients being rolled into surgery for a hip or knee replacement are aware that a sales rep is often in the operating room during their procedure, aiding the surgeon and nurses with decisions about instruments and sometimes influencing the kinds of products that will be used.
Now, a small number of hospitals around the country are collaborating with manufacturers to replace this model. One is Loma Linda (Calif.) University Medical Center, which trains hospital staff to set up the OR and assist surgeons during joint replacement procedures. The payoff for Loma Linda is a 50% markdown on the prices of implants, which cost on average about $4,320 for a total knee implant and $4,820 for a total hip. Overall cost savings data were not available.
“Sales reps have created this necessity for themselves with the surgeon, and we’re saying it’s not as necessary as everyone thinks it is,” said Justin Freed, Loma Linda’s executive director of supply chain.
Over the past two years, a few small and midmarket orthopedic manufacturers including Smith & Nephew and Wright Medical, along with distributors such as Cardinal Health in partnership with Emerge Medical, have launched “rep-less” sales models, selling certain implants at a significant markdown. In turn, participating hospitals are training employees to take over the sales reps’ former technical assistance role. The service function of the sales rep is significantly reduced and sometimes entirely eliminated.
The rep-less model is part of a broader effort by hospitals to cut medical-device costs and improve clinical quality through greater standardization in the devices used. As part of that, hospitals have worked with physicians to limit purchasing of physician preference items.
“A lot of the (healthcare providers) today are beginning to recognize that the rep is not a ‘free’ service,” said Donald Casey, CEO of Cardinal Health’s medical segment. “It’s actually part of a bundle that results in prices that they may or may not want to evaluate.”
Costs of medical supplies
But it’s unclear how many manufacturers are willing to give up their sales reps’ coveted one-on-one relationships with surgeons. That access can allow manufacturers to influence surgeons to use more costly products. Still, hospital initiatives in recent years to reduce the costs of medical supplies—which make up a hospital’s second-largest expense after labor—and a push for more transparency about doctors’ financial relationships with manufacturers have started to limit surgeons’ choices about the products they use.
At Loma Linda, about 90% of roughly 400 hip and knee replacement surgeries performed each year are handled through the direct-service model, which was started in spring 2013. Two in-house orthopedic device technicians received training on the devices at the headquarters of the manufacturers, which Loma Linda officials declined to identify. The employed technicians begin managing the implants as soon as the shipments arrive.
“We have better people servicing it who have better familiarity with the doctors and the operations and the OR,” Freed said. “They’re not up-selling. And the quality doesn’t change.”
But some observers question whether the rep-less model can be applied to most U.S. hospitals. Others worry that it could affect patient safety if not executed well. “If hospitals are not looking at safety and effectiveness as well as cost, then you might have a recipe for disaster,” said Lisa McGiffert, director of Consumers Union’s Safe Patient Project.
Sales reps long have played a major role in providing technical assistance to surgeons. Sales reps often bring implants to the OR before a procedure or suggest what devices should be used during surgery. A standard orthopedic surgery may have 10 to 15 product trays, each with hundreds of instruments.
The orthopedic implant sector of the medical device industry uses the most sales reps. It’s a highly consolidated market, with five manufacturers—Biomet, Johnson & Johnson’s Depuy Synthes unit, Smith & Nephew, Stryker Corp. and Zimmer Holdings—controlling about 95% of the worldwide market share for hips and knees, and further consolidation is underway. Experts say there are few clinical differences between the hip and knee implants or many of the spine surgery devices sold by different manufacturers.
The rep-less model is being driven by pressures on hospitals to lower costs—declining reimbursement rates, lower patient volumes, financial risk arrangements with insurers, and employers and consumers seeking lower-cost procedures. The hospitals most likely to employ this model are academic medical centers, which have some of the most stringent policies on sales reps’ access to clinicians and operating rooms. Other hospitals moving to this model include those that work under risk contracts or serve a high percentage of uninsured, Medicare and Medicaid patients.
Some hospital officials say they favor the rep-less model because they are tired of paying “selling, general and administrative,” or SG&A, costs as part of the price of an implantable device. Those costs can make up nearly 40% of the price. Another reason is that they believe sales reps have become too heavily involved in clinical procedures.
In shifting to the direct-service model, hospitals have to make an investment through additional salaries and training for the in-house service technicians taking on the role of the industry rep. But “over time you come out clearly on top with the lower costs of hips and knees,” Loma Linda’s Freed said.
Click to enlarge.
Click to enlarge.
Devicemakers have reported lower sales growth in recent years as they agree to cuts in prices demanded by healthcare providers. But hospitals say a 10% cut in price on implantable devices through standardization and stronger negotiation—two of the key cost-reduction strategies used by supply-chain managers—isn’t enough to meet cost-cutting targets.
“Traditional negotiating tactics will yield low- to mid-single digit savings,” said Gene Kirtser, CEO of Resource Optimization & Innovation, the group purchasing organization formed by Mercy, a large Catholic health system based in Chesterfield, Mo. “To get significantly north of 10%, I really think you need to change the model.”
At Mercy Hospital Springfield (Mo.), a pilot program focused on spine implants was so successful that Mercy expects to roll it out at four more hospitals this year. The hospital, which does 700 spine procedures a year, initially promised to buy 90% of its spine devices from Zimmer under a one-year contract. It hired two employees—a former device sales rep and an OR technician—to take on the service roles inside the operating room after receiving training from the manufacturer. The hospital recently switched from Zimmer to Stryker for its spine devices.
As a result of the new arrangement, Kirtser said the hospital reported double-digit savings on the price of the devices, with the SG&A costs charged by the manufacturer falling to 7% from an industry average of 30% to 40%. In addition, OR time per procedure fell by six minutes because implants and instruments were always available and on time, he said.
“Does it matter that the rep for that particular company is not in the room?” asked Dr. Alan Scarrow, a neurosurgeon at Mercy Springfield. “I can’t say that it does, provided that you have good people who know the instrumentation.”
Advocates of the direct-service model say it also has advantages for manufacturers. They can gain market share because participating hospitals often commit nearly all of their purchases for a specific product to one company. The model also lowers manufacturers’ costs by reducing their need to maintain an extensive network of well-paid sales representatives. And it can help smaller companies protect and possibly snare market share from the dominant orthopedic device firms.
During an investor call last month, Smith & Nephew announced plans to roll out a rep-less sales model called Syncera that it says will lower SG&A costs and overall prices by cutting back on marketing and training. The company’s best-selling hip and knee implants will be sold at an estimated 30% discount through Syncera. The company expects that up to 10% of U.S. hospitals and ambulatory surgery centers could use this business. “We feel the model can coexist with the traditional model,” said Stuart Morris-Hipkins, general manager of the Syncera business for Smith & Nephew.
The direct-service model
If hospitals remove the need for devicemakers to pay expensive sales reps and free them from marketing and inventory risk, “the device company can profitably provide the product for a fraction of what they currently do,” said Dr. John Steinmann, a neurosurgeon who is also CEO of Renovis Surgical Technologies, a device firm that offers a rep-less model.
Still, some experts question whether the direct-service model can be replicated successfully in hospitals across the country. Many hospitals have become complacent in accepting the traditional sales and service arrangements, and many surgeons rely on the sales rep to provide guidance during procedures. In addition, hospital supply chains sometimes are inefficient in handling the delivery, storage and selection of devices used in surgeries.
“It’s very much of a niche effort,” said Dr. Bede Broome, an associate principal for McKinsey & Co. “We don’t see widespread adoption now, (partly because) the major players have significant advantages by sticking to the rep-based model.”
On the other hand, reducing the role of sales reps in the OR could help hospitals with safety and liability issues. Removing reps may improve infection control and reduce legal risks from a lack of informed consent if patients aren’t told a sales rep was in the OR during their procedure, said Consumers Union’s McGiffert. Last year, the ECRI Institute published a report calling for hospitals to develop policies around the presence of sales reps in the operating room.
Smaller manufacturers and technology firms are developing alternative ways of providing technical assistance to OR staff without having a sales rep on-site. Bang Surgical, based in San Clemente, Calif., is establishing a network of teleconferencing sites at hospitals that allow sales reps to remotely assist surgeons during surgery. Flower Orthopedics sells surgical cubes—kits with all the sterilized plates, screws and instruments needed during foot or ankle surgery—to surgery centers at a cost savings of about 30%. OrthoDirect connects hospitals to manufacturers to enable direct purchases of orthopedic implants and equipment.
As hospitals test new ways to reduce the costs of medical supplies, it’s expected that these strategies will go through a trial-and-error process. Even with the potential of a 50% or more markdown on the prices of implantable devices, it’s uncertain whether the rep-less model will become standard. “It’s not ‘Death of a Salesman,’ ” said Rick Ferreira, who serves on the board of Flower Orthopedics.
Not yet, anyway.

The Case for Surgical First Assistants

This article appears in Outpatient Surgery Magazine
Aug 28, 2014
5 good reasons to partner with these physician extenders.
Surgical first assistants (SFAs) set up my instruments, communicate my needs to the surgical team and anticipate my every move during procedures, which lets me focus more of my attention on the intricacies of surgery. With an SFA by my side providing advanced, hands-on support, I’m able to reduce my procedure time and increase my procedure volume. My outcomes are better, too. Here are 5 key benefits to working with SFAs.
1. Greater efficiency
Clearly your surgeons and staff can successfully perform the procedures you host. But are they performing them as efficiently as possible?
I’m a busy general and vascular surgeon who operates in hospitals and surgery centers in St. Petersburg, Fla. I need to perform efficient surgeries to keep up with my high-volume caseload. SFAs who are familiar with how I work and what I need help me perform up to 17 cases a day and nearly 1,000 procedures a year. They anticipate the next step in procedures and have needed equipment primed and ready to place in my hand.
SFAs also close cases for me — I complete abdominal wall closures, but they close superficial skin layers — which lets me turn my attention to completing paperwork and checking on the next case’s patient. I’m able to complete carotid atherectomies in about 30 minutes, open abdominal aortic aneurysms in an hour, gallbladders in 10 to 15 minutes and hernia repairs in about 20 minutes. I run a very efficient OR, thanks to the pace SFAs help me maintain.
2. Increased case volume
Surgeons who work with SFAs can increase their elective case volume. We’re very restrictive in many of the ways we’re reimbursed, so streamlining the repetitive aspects of surgery helps generate higher volume and increases revenue. It becomes a self-fulfilling prophecy: Surgeons who produce more volume get more surgical time from facilities — at one of my hospitals I’ve had 2 ORs running every Wednesday for the past 6 years because I’ve filled the rooms consistently — letting them further increase their volume of revenue-generating cases. It’s a win-win for surgeons and facility administrators.
3. Better pre-op prep
Because I work in several facilities, SFAs help prepare the ORs and prep the surgical team about my specific needs and preferred techniques before I arrive to operate. Working with SFAs also means I don’t have to acclimate staff to how I work, which can be a slow laborious process every time I work in a new facility. Because SFAs understand and communicate my needs, I can hit the ground running, regardless of where I’m operating. SFAs are also familiar with how to set up a back table for my particular aortogram procedures, which to be honest, I have little knowledge about. I’m barely involved in the mechanics of getting a room organized, so when I arrive, the team is often ready to go. It’s a more efficient process.
4. Improved communication
In larger facilities, it’s unlikely the same nurses cover every case performed by individual physicians. They likely work procedures done 3 different ways by 3 different doctors. SFAs bridge the communication gap between surgeons and surgical teams. They’re extremely familiar with what surgeons need and how they operate, and they’re in the OR before and after each case to help expedite the set up and turnover of rooms. It’s an indirect way SFAs improve communication between surgeons and staff. That’s not necessarily what they’re there to do, but it’s a beneficial byproduct.
5. Versatile help
I’ve worked with surgeons serving as first assistants, but they don’t make the best helpers. They tend to have an urge to perform procedures themselves or have ideas as to how it
could be done better and aren’t as willing or able as SFAs to adapt to my style.
Some surgeons like to hire their own SFAs. There are definite advantages to doing so, but larger services (intralign.com, for example) let surgeons pick and choose among several SFAs who are expert in different clinical areas and have different working styles. I team with SFAs who are very efficient and very fast, but not every physician is interested in working at that pace. Services can provide SFAs that match surgeons’ clinical requirements.
I’ve worked with 16 different service-provided SFAs — nearly all have been physician assistants — since 2009. They have expertise in a wide variety of specialties, so I’m able to work with someone who’s trained in the specific cases I perform. If I were to hire SFAs on my own, it’s highly unlikely they’d have the versatility to meet my various clinical needs.
Surgeons without the significant volume needed to pay for an SFA on their own can partner with a service and still enjoy the benefits. And even if surgeons have the volume to pay for a personal SFA who might be expert is several facets of their practice, it’s doubtful they’ll end up with an assistant who’ll be able to cover every procedure they perform. Plus, if surgeons work with someone from a service who’s not a good match, they can easily find a better fit. In contrast, surgeons who hire SFAs on their own might end up in an endless cycle of hiring and firing until they find the perfect partner.

Intralign develops surgical first assistants curriculum with HSS

This article appears in the online journal Orthopedics Today.
Mar 28, 2014
Intralign announced a partnership with Hospital for Special Surgery to develop a training curriculum for surgical first assistants, a clinical specialty comprised of surgeons, medical doctors, physician’s assistants and registered nurse first assists.
Operating as IntralignAcademy, the educational program will teach the latest technologies and methodologies in orthopedic care, as well as best practices for increasing operational efficiency in the surgical suite. According to a press release, leaders from Hospital for Special Surgery will provide insight and support to enhance Intralign’s existing academy programs. IntralignAcademy is the nation’s first professional academy to train surgical first assistants (SFAs) in both operational and clinical excellence with an emphasis on credentialing, clinical training, operating room (OR) management and continuing education. As part of the current program, IntralignAcademy offers clinical training in a variety of surgical specialties in addition to orthopedics, including surgical robotics. Professionals enrolled in IntralignAcademy are educated on OR behavior, communication and optimal methods for creating OR efficiencies, in addition to clinical best practices, which equip them with the broadest perspectives to assist any surgeon in any environment.
“Surgical first assistants help surgeons focus on the highest-value care activities, which can ultimately increase surgical throughout. Despite their pivotal role in the OR, there are few continuing education opportunities for SFAs today in which the curriculum goes beyond clinical techniques to also train on best operational practices to address the changing realities of healthcare,” Rick Ferreira, president and chief executive officer of Intralign, stated in the release. “By leveraging real-world insights from the most sought-after experts in orthopedic care, we can enrich Intralign’s educational offering and provide the strongest possible competencies for SFAs in orthopedic and total joint replacement training. These skills will further enhance Intralign SFAs’ ability to deliver high-quality, consistent and professional assistance that allows a surgeons to do more with fewer resources.”

Intralign, HSS Partner for Training

This article appears in the online journal Orthopedics This Week.
Mar 7, 2014
by Elizabeth Hofheinz, M.P.H., M.Ed.
Intralign, a specialty healthcare services provider, has announced it will partner with one of the world’s most respected orthopedic care providers, Hospital for Special Surgery (HSS), to develop a first-of-its-kind training curriculum for surgical first assistants (SFAs)—a clinical specialty comprised of surgeons, medical doctors, physician’s assistants and registered nurse first assists, that is in high demand to help provide better patient care. The educational program, operating as Intralign Academy, will teach the latest technologies and methodologies in orthopedic care, as well as best practices for increasing operational efficiency in the surgical suite.
“Surgical first assistants help surgeons focus on the highest-value care activities, which can ultimately increase surgical throughput. Despite their pivotal role in the OR, there are few continuing education opportunities for SFAs today in which the curriculum goes beyond clinical techniques to also train on best operational practices to address the changing realities of healthcare,” said Rick Ferreira, president and CEO of Intralign. “By leveraging real-world insights from the most sought-after experts in orthopedic care, we can enrich Intralign’s educational offering and provide the strongest possible competencies for SFAs in orthopedic and total joint replacement training. These skills will further enhance Intralign SFAs’ ability to deliver high-quality, consistent and professional assistance that allows a surgeon to do more with fewer resources.”
Intralign’s Intra-Operative Support service makes highly trained SFAs available to the hospital to function as a “surgeon extender,” a specially trained healthcare worker who performs tasks that might otherwise be performed by a surgeon. The advanced support SFAs provide help optimize the surgeon’s efficiency throughout the case, which reduces procedure time and enhances patient throughput.
As part of the current program, Intralign Academy offers clinical training in a variety of surgical specialties in addition to orthopedics, including surgical robotics. Professionals enrolled in Intralign Academy are educated on OR behavior, communication and optimal methods for creating OR efficiencies, in addition to clinical best practices, which equip them with the broadest perspectives to assist any surgeon in any environment.
Rick Ferreira told OTW, “Our curriculum development team will work with Hospital for Special Surgery leadership to identify new and evolving orthopedic surgery best practices to enhance the training that is already available for surgical first assistants through Intralign Academy,” said Ferreira. “This intelligence sharing will be an ongoing process to keep the training program grounded on the latest orthopedic care methodologies and surgical efficiency standards.”
Asked about how quality/success will be measured, Ferreira commented, “Success of our training program will ultimately be measured by increasing the number of healthcare facilities and providers that embrace the valuable role highly skilled surgeon extenders play in increasing surgical efficiency and bridging the pending surgeon shortage gap.”
Louis Shapiro, president and CEO of Hospital for Special Surgery, told OTW, “From a provider’s perspective, we believe the Intralign Academy will help elevate the level of clinical and operational support delivered to surgical teams to set new standards for surgical efficiency.”

Intralign, Hospital for Special Surgery Partner to Develop Training Program for Surgical First Assistants

This article appears in the online review Beckersspine.com.
Feb 28, 2014
by Anuja Vaidya
Intralign, a specialty healthcare services provider, announced it will partner with the Hospital for Special Surgery in New York to develop a training curriculum for Surgical First Assistants — a clinical specialty comprised of surgeons, medical doctors, physician assistants and registered nurse first assists.
The first-of-its kind educational program, known as Intralign Academy, will provide information regarding the latest technologies and methodologies in orthopedic care as well as best practices for increasing operational efficiency in the surgical suite.
“Surgical first assistants help surgeons focus on the highest value care activities, which can ultimately increase surgical throughput. Despite their pivotal role in the OP, there are few continuing education opportunities for SFAs today in which the curriculum goes beyond clinical techniques to also train on best operational practices to address the changing realities of healthcare,” said Rick Ferreira, president and CEO of Intralign.

Intralign and Hospital for Special Surgery Collaborate on Advanced Training Program for Surgical First Assistants

Coursework is the first-of-its-kind to focus on both clinical and operational efficiency in orthopedic surgery
Phoenix, AZ Feb 24, 2014 – Intralign, a specialty healthcare services provider, today announced it will partner with one of the world’s most respected orthopedic care providers, Hospital for Special Surgery, to develop a first-of-its-kind training curriculum for Surgical First Assistants (SFAs) – a clinical specialty comprised of surgeons, medical doctors, physician’s assistants and registered nurse first assists, that is in high demand to help provide better patient care. The educational program, operating as Intralign Academy, will teach the latest technologies and methodologies in orthopedic care, as well as best practices for increasing operational efficiency in the surgical suite.
Leaders from Hospital for Special Surgery will provide insight and support to enhance Intralign’s existing Academy programs. Intralign Academy is the nation’s first professional academy to train SFAs in both operational and clinical excellence with an emphasis on credentialing, clinical training, operating room management and continuing education.
“Surgical first assistants help surgeons focus on the highest-value care activities, which can ultimately increase surgical throughput. Despite their pivotal role in the OR, there are few continuing education opportunities for SFAs today in which the curriculum goes beyond clinical techniques to also train on best operational practices to address the changing realities of healthcare,” said Rick Ferreira, president and CEO of Intralign. “By leveraging real-world insights from the most sought-after experts in orthopedic care, we can enrich Intralign’s educational offering and provide the strongest possible competencies for SFAs in orthopedic and total joint replacement training. These skills will further enhance Intralign SFAs’ ability to deliver high-quality, consistent and professional assistance that allows a surgeon to do more with fewer resources.”
Intralign’s Intra-Operative Support service makes highly trained SFAs available to the hospital to function as a “surgeon extender,” a specially trained healthcare worker who performs tasks that might otherwise be performed by a surgeon. The advanced support SFAs provide help optimize the surgeon’s efficiency throughout the case, which reduces procedure time and enhances patient throughput.
“We believe that in order to provide the best possible orthopedic care for every patient, knowledge of evolving techniques and methodologies should be shared,” said Louis Shapiro, president and CEO, Hospital for Special Surgery. “Through our partnership with Intralign, we can help develop a training program that will be the gold standard for surgical first assistant education for years to come.”
As part of the current program, Intralign Academy offers clinical training in a variety of surgical specialties in addition to orthopedics, including surgical robotics. Professionals enrolled in Intralign Academy are educated on OR behavior, communication and optimal methods for creating OR efficiencies, in addition to clinical best practices, which equip them with the broadest perspectives to assist any surgeon in any environment.

Surgical First Assists’ Role In Addressing Physician Shortage

This article appears in the January/February print issue of Surgical Products.
Feb 6, 2014
by Lars Thording, Vice President of Marketing and Public Affairs, Intralign
With a growing aging population, and as many as 32 million Americans entering the healthcare system in 2014, the Association of American Medical Colleges estimates there will be a shortage of 91,500 doctors by 2020.
Much of the recent physician shortage conversations have been centered on a deficiency of primary care physicians, but of the estimated shortfall, roughly 46,100 will be surgeons and specialists.
With the foreseeable demand increasing at a faster rate than our current physician supply, I’m not surprised that conversations have heated up around different approaches to address the pending shortage before care delivery is dramatically impacted. Many of these dialogues involve a number of the usual suspects, strategies that have been positioned to address physician shortage issues in the past, such as the need to increase the number of residency training programs, reform scope of practice laws, expand the National Health Services Corps, develop student loan forgiveness programs and institute new staffing models.
We know there is no magic bullet to solve our seemingly ongoing physician shortage issues. However, from the list above, there is one approach in particular that is gaining steam within the surgical suite that is helping alleviate some of the mounting pressure on surgeons to meet the needs of a growing patient population.
Recently a study by RAND Corp. found that an expansion of the role of nurse practitioners and physician assistants could help eliminate 50 percent, or more, of the primary care physician shortage in the U.S. by 2025 – a concept being implemented beyond the primary care office walls in the OR.
A growth in staffing models that emphasizes better use of “physician extenders,” healthcare professionals who are licensed to practice medicine under the direction of physicians and surgeons, has emerged successfully over the past decade.
In the OR, qualified physician extenders typically are called Surgical First Assists (SFAs). SFAs are traditionally surgeons, medical doctors (MDs), physician assistants (PA-C), registered nurse first assists (RNFA) and advanced registrar nurse practitioners (ARNP). These highly trained SFAs provide advanced support that scrub techs are unqualified to provide, which helps free up the surgeons time to focus on tasks more appropriate for their level of medical training. This allows the surgeon to provide better quality of care with fewer resources and to increase surgical throughput, arguably leading to better surgeon satisfaction and better care economics for the hospital. At Intralign, our data shows the use of SFAs can reduce surgery time by 30 percent and increase surgeon throughput by 42 percent.
From a hospital-wide perspective, SFAs also help decrease costs by avoiding reimbursement barriers and lowering administrative tasks.
A few years ago, a large metropolitan hospital based on the East Coast was experiencing an increasingly heavy surgery load and a short supply of surgeons when it employed Intralign SFAs to help reduce surgery time, increase throughput and safeguard its surgical quality reputation.
Because Intralign SFAs are trained in the latest surgical techniques and devices, they can support the surgeon in many tasks. With this level of support, procedure times are shorter. Over time, this means that surgeon time and operating room time is freed up, allowing hospitals to accommodate more procedures. The exciting part of this equation is this can all be accomplished without adding more surgeon staff and without sacrificing quality.
During the first year, SFAs were added to a small fraction of procedures, which allowed the surgical team time to adjust roles and build chemistry. Once fully implemented, the SFA structure helped reduce hip and knee replacement surgery time by more than 100 hours, which is the equivalent to conducting roughly 40 arthroplasty procedures. The team also experienced nearly 500 hours of reduced general surgery time, which translates to time available to perform almost 250 additional general surgery procedures a year.
As our healthcare landscape continues to evolve, more efficient care delivery demands will call for a continued level of clinical labor specialization that optimizes surgeon involvement without impacting quality of care.
Qualified clinical staff can fill a shortage gap by providing the support needed to allow those with the highest level of certification to address the highlight level of patient needs.
Everyone understands there are many factors that need to be addressed to be able to better serve our future surgical patient’s needs, but qualified physician extenders will be critical in getting us there. The SFA profession will only grow in volume and importance, so I encourage hospital OR leadership to take a closer look at staffing models that not only help them meet patient demand, but present increased efficiency and revenue opportunities for their organization.

Intralign provides a voice to the debate about workflow optimization. OR workflow optimization carves out order from chaos.

Excerpt from Healthcare Purchasing News article
Phoenix, AZ Jan 19, 2014 – Spend any amount of time behind the scenes in the perioperative suite, and you’ll likely find yourself amidst a whirling dervish of activity and chaos. You might even begin to wonder how surgical cases are ever successfully completed with all of the starts, stops and delays that happen during the course of the day, whether awaiting surgeons, supplies, test results or even patients. Indeed, the complexity of the OR is matched only by the variety of cases and surgical techniques performed.
Explore this area further and you’ll discover why scheduling is just one tiny piece of optimizing perioperative workflow. Intuitive systems help improve patient safety and meet quality goals, provide comprehensive data analysis and benchmarking capabilities to help improve OR utilization, increase throughput and surgical case volumes, as well as bolster physician, staff and patient satisfaction. At the heart of all these systems are real-time communication tools such as scheduling dashboards, HIPAA compliant family messaging display boards, automatic status updates, safety checklists, reporting tools and more.
Four executives from companies offering perioperative workflow management solutions talked with Healthcare Purchasing News about what makes an OR tick.

…”There are a multitude of factors that can impact perioperative efficiency, such as ineffective approaches to patient scheduling, sub-optimal OR staffing, completing paperwork, or turning over the OR between cases. To address these factors at a macro level, we believe one of the biggest ways to improve efficiency in the OR is by improving knowledge about how and where resources are used, aligning clinical and operational goals, and ensuring OR staffing that is geared to maximizing throughput and quality. ”
– Lars Thording, Vice President of Marketing and Public Affairs, Intralign

Intralign recently received a highly sought-after “Innovative Technology” award from Novation, the leading health care supply chain expertise, analytics and contracting company.

Intralign Earns “Innovative Technology” Award from Novation
Phoenix, AZ Dec 12, 2013 – Intralign recently received a highly sought-after “Innovative Technology” award from Novation, the leading health care supply chain expertise, analytics and contracting company. Intralign earned the distinction for its Intra-Operative Support service, which enables hospitals and surgeons to provide better quality of care and increase surgical throughput by supplying highly skilled Surgical First Assists (SFAs) to the operating room.
As part of a very competitive review process, Intralign’s Intra-Operative Support service was thoroughly evaluated by hospital member-led councils and found to have an incremental benefit over other products that focus on improving patient care or reducing the risk of harm to patients and care givers. Intralign SFAs can help reduce surgery time by 30 percent and increase surgeon throughput by 42 percent, all without sacrificing quality of care.
The significant designation was awarded after Novation’s Innovative Technology Expo in October and is only provided once a year to a small portion of products that are already available on contract through Novation.