Seasoned Healthcare Communications Professional Joins Precyse Executive Leadership Team
Wayne, PA and Alpharetta, GA Jul 12, 2011 — Precyse, a leader in health information management (HIM) services and technologies, has announced that Kristen Saponaro has joined the organization’s executive leadership team as Vice President of Marketing. Saponaro, who has extensive experience in marketing for healthcare and healthcare technology, will be responsible for the overall leadership of both internal and external marketing for Precyse.
Saponaro, most recently, was the principal of Saponaro Communications, LLC, the consulting firm that supported Precyse in its recent rebranding and launch of a new corporate identity. Saponaro Communications served a wide range of clients, including Precyse, Siemens Healthcare, NextGen Healthcare, the Department of Homeland Security and others with marketing, public and government relations, corporate communications, branding and advertising programs.
“It gives me great pleasure to welcome Kristen to our executive leadership team,” said Precyse President Chris Powell. “She did a tremendous job in assisting us with our new corporate identity, rebranding and other key marketing communications initiatives, and her appointment as a member of the Precyse team is just a natural extension of the success of those efforts. Her addition to our Marketing group will allow us to focus on educating the market on our new products, promoting our services and ensuring that our message is on track with our mission and values.”
Before founding Saponaro Communications, Saponaro was Director of Marketing for Executive Health Resources, the leading provider of medical necessity compliance solutions to hospitals nationwide. Before that, she was Corporate Affairs Manager for Siemens Medical Solutions, where she was responsible for communicating the company’s corporate messages to enhance image and identity. Other past positions include Public Relations Manager for brand communications firm Brownstein Group, Director of Educational Outreach for Search for Common Ground and a Senior Account Executive for the Fleishman-Hillard public relations firm. Saponaro has won numerous awards on behalf of her clients and employers, including MM&M Gold Awards, Stevie Awards and Marketer of the Year Award for Siemens Medical Solutions, as well as numerous Philadelphia Public Relations Society of America Pepperpot Awards and SABRE Awards, the world’s largest awards competition for the public relations industry, celebrating PR campaigns that demonstrate the highest levels of creativity, integrity and effectiveness.
Saponaro holds a bachelor of arts degree in political science from St. Joseph’s University and a master’s degree in congressional studies from The Catholic University of America. She is a member of the Public Relations Society of America and was a member of the society’s Philadelphia Chapter Agency Leadership Council from 2004 to 2007.