Kerasal® Launch in Canada Progresses at Major Drug Chains and Walmart Supercenters

Cedar Knolls, NJ July 10, 2012 – Alterna LLC, makers of Kerasal®, is progressing with its launch in Canada. The Canadian launch initiated in March of this year with the listing of two Kerasal SKUs at Shoppers Drug Mart and Pharmaprix stores. In recent months, Kerasal has added distribution in most Walmart stores, Jean Coutu, Uniprix, and other chains.
Kerasal is an iconic brand in foot care, with US distribution in all major chains and Walmart. Kerasal One Step Exfoliating Moisturizing Foot Ointment is the non-prescription brand most often recommended by U.S. podiatrists for softening severely dry feet. In addition to Kerasal One Step, Kerasal ultra20 Moisturizer Daytime Therapy Foot Softening Cream is available in Canada. Kerasal ultra20 is absorbed quickly by the skin, so it is perfect for daytime use.
“Canadian consumers, like our US customers, are savvy,” says Don Carswell, Director of International Sales at Alterna. “They want a product that is fast, effective and clinically proven. Kerasal One Step exfoliates and moisturizes the skin of the feet in a single step, which saves time and increases efficacy giving consumers softer feet faster.” Mr. Carswell noted that the Kerasal One Step Foot Ointment has been awarded the seal of approval by the Canadian Podiatric Medical Association.
Alterna is supporting the launch in Canada with national television advertising with English and French versions of its new television commercial. In addition to consumer support, Kerasal samples are being distributed to over 100 Canadian podiatrists who have requested samples. Alterna LLC, the US-based maker of Kerasal, has teamed up with Associated National Brokerage, Inc., of Newmarket, Ontario to serve its customers in Canada. Alterna plans to bring additional products to the Canadian market in the near future.