Alterna LLC Expands Kerasal® Brand’s Distribution

Cedar Knolls, NJ Jul 10, 2012 – Alterna LLC, makers of Kerasal® and Kerasal® Nail™, today announced that Kerasal Foot Ointment, already sold in approximately 3,200 Walmart stores, will be available in all 3,871 Walmart stores in late August. Kerasal Foot Ointment is the #1 one podiatrist recommended mass distributed non-prescription foot softener for severely dry feet, and has been sold in food, drug, and mass retail stores for over 8 years.
As a result of its successful launch this past year, Alterna’s newest product – Kerasal Nail Fungal Nail Renewal Treatment – will also expand its distribution at the world’s largest mass retailer from approximately, 1,300 stores to over 3,500 stores. Kerasal Nail is a clinically proven topical formula for rapidly improving the appearance of nails damaged by fungus or psoriasis. It is the only nail penetrating formula on the market with multiple clinical studies showing clinical signs of improvement in just two weeks. Alterna holds the exclusive license in the United States for the patented formula, developed by Moberg Derma AB.
Kerasal and Kerasal Nail are widely distributed, and also available at leading drug chains including Walgreens, CVS, and Rite Aid. Fueled by a multi-million dollar television and print advertising campaign, the Kerasal brand has experienced double digit retail sales growth over the last 52 weeks for 52 weeks ending May 13, 2012, according to data reported by IRI.